Customer Review for this product :
Covers the gamut ! get this with Johnson's Design with the mind in mind! - This book covers the gamut of Persona development. From conception to retirement.
What I really like about it is that it's very practical, gives clear examples and yet anyone with common sense can really adjust its methodologies to suit any situation. I will never look at flip charts and post it notes in the same way again!
The author advocates assumption based, data based and mixed data/assumption personas depending on the scale and nature of the problem/situation.
With a comprehensive case study and many examples of persona usage in the wild it's a solid text.
The book took me beyond my previous perceptions of the extent of the utility of personas in the wild. It changed them!
I am now convinced that anyone or any organization can and should make use of personas in the development of web experiences or any user experience for that matter.
I think the most amazing testimony I can give is when i actually used the techniques in the wild. You will see exactly how non user centric corporate clients struggle but more importantly you WILL witness the complete transformation of them too! They begin to see not what they want to say but what these "personas" want to hear, what they need to hear.
Totally worth my time and money
Buy the dang book!
Check Best Price Here
More Detailed Product Description
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you.
*Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI
*Invaluable guide that gives you a quick reference for incorporating personas into a product development process
*Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion
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